This programme is designed to provide a wider understanding in Marketing strategies and sound theoretical and practical knowledge with exposure to application in global and local business and marketing context. Thereby, this programme enables learners to consolidate, develop and demonstrate core competencies which underpin effective marketing skills at all level of their career.
This is a stand-alone qualification, but there are entry requirements. Applicants must have obtained one of the followings:
LMQ Level 5 Higher National Diploma in Business Management or LMQ Level 6 Graduate Diploma in Business Management or any qualification which is at the same level or above, as notified on the NQF or QCF of the United Kingdom or SCQF Level 8 in Business Management or relevant national qualifications awards at SCQF or any overseas qualifications, as judged by UK NARIC, to be equivalent in standard to a level 5 or 6 qualification in the UK (or higher).
This qualification is equivalent to the following:
Framework for higher education qualifications in England, Wales and Northern Ireland
- Master’s Degrees, Integrated Master’s Degrees, Postgraduate Diplomas, Postgraduate Certificates
Regulated Qualifications Framework for England and Northern Ireland
- Technical/Vocational Qualifications Level 7
Credit and Qualifications Framework for Wales
- Master’s Degrees, Vocational Qualifications, Postgraduate Certificates, Apprenticeships
National Framework of Qualifications for Ireland
- Master’s Degrees, Postgraduate Diplomas
Scottish Credit and Qualifications Framework
- Master’s Degrees, Integrated Master’s Degrees, Professional Apprenticeships, SVQ, PDA, Postgraduate Diplomas, Postgraduate Certificates, Award
LMQ Level 7 Postgraduate Diploma in Strategic Marketing qualification enables learners to progress into master’s degree Top Up programme in the relevant discipline or continue their further study at the same level or above. The students are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing. Click here to see the progression opportunities.
LMQ Level 7 Postgraduate Diploma in Strategic Marketing qualification consists of six mandatory units for a combined total of 120 credits, 1200 hours Notional Learning Hours (NLH) for the completed qualification.
Notional Learning Hours (NLH) is defined as Notional learning hours include all the learning activities that are required to achieve the learning outcomes.
Credit value is defined as being the number of credits that may be awarded to a Learner for the successful achievement of the learning outcomes of a unit. One credit is equal to 10 hours of NLH.
|L/PGDSMM/7001||Strategic Marketing in Decisions||20|
|L/PGDSMM/7002||Strategic Marketing Management in Practice||20|
|L/PGDSMM/7003||Managing Marketing Performance||20|
|L/PGDSMM/7004||Strategic Marketing Analysis and Evaluation||20|
|L/PGDSMM/7006||Marketing Leadership and Planning||20|
This qualification is expected to be delivered minimum of 12 months for full-time study. Centres should make sure the Total Qualification Times (TQM) or National Learning Hours (NLH) are covered as per the qualification requirements. This programme is flexible and delivered face-to-face, distance learning, through lectures, tutorials, seminars.